The 'See You Out There' Sale at Huckberry is an eagerly anticipated annual event celebrating adventure and providing our customers with the gear they need to embark on their next journey. Leading the design direction of this campaign, I spearheaded the creation of the sale branding and a diverse array of assets, spanning ecommerce, social media content, and email layout. Central to the campaign's branding strategy was the integration of authentic imagery from past Huckberry adventures, serving as a visual testament to our brand ethos and the spirit of exploration. The selected images incapsulated our most cherished 'See You Out There' moments of the year. This cohesive branding approach spoke to Huckberry's distinct brand identity, and created a unique shopping experience tailored to our audience.