Union Depot enlisted SPOT's expertise to revitalize their Farmers Market brand. As the project's lead designer, I spearheaded the development of a contemporary brand identity. My role involved creating the brand logo as well as compelling digital and print advertisements to promote the market and cultivate a deeper appreciation for local produce in the Lowertown neighborhood. Building on this creative foundation, I collaborated closely with our production team to streamline the creation of additional ad formats, ensuring a smooth and impactful campaign launch.